![]() “For every ECS we hire, we review 50 candidates," says Chadha. Customized packages are also available.Įmployees are recruited through online job sites, interviewed by elder-care specialists and a psychologist on Epoch’s expert panel and vetted by a session with an elderly person. On each visit, the ECS spends a few hours with the elderly person to meet their personal needs. This includes a one-time consultation, one organized social event, two outings (including doctor visits) a month, help with fall-proofing, medication management, purchase of elder-care products, placement of full-time nurses and maids, doctor and specialist referrals, and the scheduling of social interactions. Services range from 3 hours per week to 3 hours daily, and charges can range from $200 (around ₹ 11,200) per month for three visits to $400 for six visits per week, over a three-month term. Business was generated through word of mouth, and Epoch now has 20 clients, a management team of three and six elder-care specialists (ECS), each handling three-four customers. He launched a pilot last October, then began operations in January. This is where Epoch comes in: “We are friends, surrogate grandchildren." “It is perceived that your children cannot take care of you, if you are in one." Medical care workers, he adds, are often trained and treated as little more than maids, and cannot always provide more sophisticated care. “There is a feeling that retirement communities do not usually provide a caring atmosphere for the Indian elderly there’s a stigma attached to living in a retirement home," Chadha explains. “Their children were either living in the same city but not nearby, in another Indian city, or abroad." Time had become scarce for these working children, now with families of their own not always on hand for a simple task such as showing their elderly relative how to operate a new DVD player.Įpoch was born out of an attempt to meet a gap Chadha perceived: between a need for a fuller appreciation of older people’s requirements and a lifestyle where there is not always enough time to provide personalized care. “I could see that it was now natural for older people to be living on their own," he says. Photo by Priyanka Parashar/Mint.įor, he explains, small, high-end flats in places like Gurgaon, which accommodate not more than four-five people, mean nuclear families now often prevail. Khanduri and Epoch founder Kabir Chadha (foreground). At home with ‘nani’: Eldercare specialists with Epoch customer S.M.
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